Confectionery is a popular type of promotional merchandise for marketing products or services. Promotional confectionery and drinks are an inexpensive way for everyone to take notice of the products or services being offered. Unlike other promotional merchandise, confectionery is edible. Everybody likes delicious sweets or chocolate candies imprinted or wrapped in bright colorful wrappers. Confectionery adds fun to the marketing and advertising campaign.

Prospective or new customers take notice of a business or organization offering custom confectionery. They can be imprinted with a logo, slogan or motto or on the wrapper to promote sales. Often, while savoring the candy melting in their mouth, they will read a humorous or funny quotation and remember the business or organisation and leave with a positive perception.

Logo confectionery or imprinted confectionery can also be distributed as gifts to thank customers for purchasing products or services. This gesture helps reinforce an established positive relationship with customers. They appreciate the company or organization's generosity and will return to purchase more in the future.

Promotional drinks and confectionery makes a perfect giveaway at tradeshows, new product launchings or fundraising events. This printed confectionery can be presented in bright colored mylar wrappers, in customized canisters, bowls or jars to entice visitors. Eating the confectionery makes people happy, and they are more receptive to the sales pitch from the marketing team.

Printed drinks and confectionery continues to create a buzz after customers distribute the giveaway candies to their friends. For instance, when they first inspect the printed design or slogan and then taste the high quality candy, they will relate the delicious flavor to this company or organization as good, and as a result, will think positively of the product or service. Later, prospective customers will look for them with added interest.

Marketing and advertising new products or services can be greatly assisted by promotional confectionery. This edible merchandise will foster brand awareness, company recognition and create a memorable atmosphere about the company or organisation.